Build a server-to-server postback URL for Loza, Keitaro, Binom, Voluum and BeMob with your network's macros.
Quick answer
Pick a tracker, fill in the domain or API key, paste your affiliate network's macros into the parameters — get a ready postback URL. Macros are inserted raw, without encoding.
Paste your affiliate network macros into the parameter values — they are not URL-encoded.
A postback URL is a server-to-server callback: when a conversion happens, the affiliate network calls this URL and your tracker records the deposit. A single wrong parameter and the conversion never lands — your stats show clicks and leads, but no revenue. Getting the URL right is one of those boring tasks that decides whether a campaign looks profitable at all.
Every tracker has its own postback structure. Keitaro expects clickid and payout in the query, Voluum uses cid and txid, Loza CRM routes postbacks through a per-key endpoint. The builder holds templates for the common trackers — pick one, fill in your domain or API key, and paste the affiliate network's macros into the values.
The critical detail: macros are inserted raw. If your network uses {external_id} for the click id, that is exactly what goes into the URL — not %7Bexternal_id%7D. URL-encoding the braces makes the network send the literal text instead of the real value, which is the most common reason postbacks silently fail. This tool keeps {…}, {{…}} and __NAME__ macros untouched while still encoding ordinary characters like spaces.
For Loza CRM specifically, the postback endpoint is https://api.connect.lozacrm.pro/postback/{api_key} — drop your API key into the placeholder, map clickid to the network's click-id macro, payout to its payout macro, and optionally status for conversion states. Test it with the network's "test postback" button before launching; a fired test conversion should appear in the tracker within a minute.
Loza CRM computes these metrics for your campaigns automatically — try it free.
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