Simulate a full day of traffic: how leads distribute across offers by weight, priority or payout — and how many are lost to closed caps.
Quick answer
Set offers with daily caps and a traffic distribution — the simulator runs a full day and shows how many leads each offer took, how many were lost to closed caps, and when the first cap closed.
A cap is the maximum number of leads an offer accepts per period — usually per day. Rotation is the rule that decides which offer gets the next lead: by weight (a 60/40 split), by priority (waterfall — the second offer sees nothing until the first closes), or by payout (the most expensive offer feeds first). Once every cap is closed, the rest of your traffic goes nowhere.
The simulator plays a full day: leads arrive on a 24-hour distribution you choose and get assigned to an offer under the selected mode. You get a stacked hourly chart per offer, cap fill progress, total revenue and the exact count of leads lost to closed caps. The seed parameter makes runs deterministic — the same seed reproduces the same lead stream, so you can compare rotation modes on identical input.
Typical questions it answers: how much you lose when traffic peaks in the evening but caps close by noon; whether waterfall beats weighted when one offer pays double; what an aggressive "drop on closed cap" policy actually costs at 40,000 leads a day. The "first cap closed" KPI tells you the hour your funnel starts bleeding money.
Working-hours windows model real behavior — an offer that only accepts leads 09:00–18:00 local gets nothing overnight, and leads it misses either overflow or drop depending on your policy. Use it to size caps before negotiating with the network, and to justify a higher cap with numbers instead of vibes.
Loza CRM computes these metrics for your campaigns automatically — try it free.
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