Calculate ROI, profit, CPA, CPL and EPC from your campaign numbers.
Quick answer
Enter spend, leads, lead→deposit rate and payout — the calculator shows ROI, profit, CPA and EPC instantly. An ROI of 100% is break-even: above it you profit, below it you burn budget.
ROI (Return on Investment) is the core metric in media buying: it shows how much revenue each dollar of ad spend returns. In affiliate convention an ROI of 100% is break-even — you got back exactly what you spent. Above 100% is net profit, below is a loss. If you spent $1,000 and your offer paid out $1,160, ROI is 116%, meaning $160 of net profit.
This calculator models the whole affiliate funnel in one pass. Spend and leads give you CPL and CPA; adding the lead→deposit rate converts leads into paying conversions; multiplying by payout produces revenue. From there you get ROI, profit and ROAS, and if you add clicks, the tool also derives EPC (earnings per click) and the click→lead conversion rate.
The practical use is scenario testing before you scale. Change the payout or deposit rate and watch how fast the economics shift: a CPA offer paying $290 needs only 4 deposits from 40 leads to break even on a $1,000 test. The same math tells you whether a "cheap" geo actually works — low CPM with a weak deposit rate often loses to expensive Tier-1 traffic that converts.
For ongoing campaigns, real numbers live in your tracker or CRM — Loza CRM computes ROI, profit and EPC automatically from postback data. This page is for quick sanity checks: sizing a test budget, pricing an offer, or checking whether a friend’s "300% ROI" screenshot survives basic math.
Loza CRM computes these metrics for your campaigns automatically — try it free.
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